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Alterna
Alterna is passioinate about continuing to shape the future
of professional haircare by staying one step ahead of ever-
evolving technology and taking imaginative leaps and bounds
to give our customers not what we think they want, but what
they never though was possible.
American Crew
American Crew has an unfaltering commitment to understand and serve men’s grooming needs. We are dedicated to producing high-quality personal grooming products for the professional salon industry. Each product is designed to address unique hair and lifestyle needs.
Aquage
The sea is the ultimate therapy for both mind and body. We took our inspiration from the sea to create aquage, the first professional haircare to combine the most advanced technology with pure, organic sea botanicals to nurture, hydrate, strengthen and protect your hair.
Avance
The Brittany Coast of France, where the sea’s mineral content is among the highest on earth, is the source where all Avance seaweed is harvested. These waters are bursting with seaweed that contains an astounding amount of curative minerals and trace elements. And seaweed possess the remarkable capacity to intensify the curative power of these minerals and trace elements – up to 50,000 times. This power is the essence of Avance.
Echo2
The Echo 2 Plus Oxygen Treatment System utilizes scientific principals to nourish and revitalize every cell of the skin pore-by-pore. For over twelve years, this patented system has been used by celebrities as well as estheticians and physicians to treat skin damaged by oxygen depletion, aging, sun, and weather as well as ailments including seborrhea and psoriasis, rosacea and many others.
Jessica
Your hands define who you are, you want the best for them, only one kind of nail care is good enough for you.
Pureology
Pureology is pure genius with its revolutionary ZeroSulfate Shampoos and exclusive AntiFadeComplex. This proprietary blend of ingredients extends the life and vibrancy of hair color while providing a pampering, luxurious experience. UV-inhibiting, protective sunscreens, and potent antioxidants including Heliogenol, Vitamins C & E and Superoxide Dismutase, hold the secret to long lasting color. It's 100% Vegan.
Rusk
The Rusk product line provides versatile style and creativity for everyone. Within the line, there are many sub-categories of products that will help define your own sense of style. These include: the Sensories line, which helps create a spa-like atmosphere in your home by using aromatherapy. The IR line, which works internally within the hair structure to repair damage due to everyday stresses, chemicals, and heat styling. The Being line changes the way hair looks, feels and behaves, allowing you to create everything from funky, crazy, undone looks, to sleek, controlled designs.
Trucco
To create the perfect face, you need the smoothest, silkiest palette. A palette created with foundations to finishing powders and everything in between. Face it. For your beautiful face, begin with Trucco.
Yonka
Treat yourself to the force of nature. Yon-Ka unveils your true beauty with the living force of nature found in flowers, leaves, fruit, barks, roots, seeds, medicinal herbs from fields, woods and mountains and marine plant life.
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